TikTok offers two main ways to showcase your products:
TikTok Ads Catalog – used for advertising campaigns, dynamic ads, and remarketing.
TikTok Shop – a full e-commerce platform inside TikTok where users can purchase products directly without leaving the app.
If you haven’t created your TikTok feed yet, follow our guide:
How to Create and Connect Your Product Feed to TikTok
Easily create and customize your TikTok product feed with Feedyio. Use a predefined template, adjust fields to your needs, and sync your Shopify products directly to TikTok Catalog for ads and TikTok Shop.
With Feedyio, you can generate a product feed that works for both Ads and Shop. The process of connecting the feed is slightly different, so let’s break it down.
The Ads Catalog is designed to power your campaigns in TikTok Ads Manager.
Products are pulled from your Feedyio feed into a catalog.
You can use the catalog to run Dynamic Product Ads (DPA), retarget users, and show live product data (prices, images, stock).
Great for performance marketing and scaling campaigns.
How to connect Feedyio feed to Ads Catalog:
Log in to TikTok Ads Manager.
Go to Assets → Catalog → Create.
Choose Data Feed Schedule as the upload method.
Paste your Feedyio feed URL.
Set update frequency (daily recommended).
Import and check products in Diagnostics tab.
TikTok Shop allows customers to purchase products directly within the TikTok app. Instead of just advertising, you’re selling natively inside TikTok’s marketplace.
Products appear on your TikTok Shop profile and product detail pages.
Users can add items to cart and purchase without leaving TikTok.
TikTok manages checkout, while your Shopify store handles fulfillment.
How to connect Feedyio feed to TikTok Shop:
Log in to TikTok Shop Seller Center.
Go to Product → Add Products.
Choose Upload via Data Feed.
Paste your Feedyio feed URL.
Map your product fields (title, price, description, images, availability) if needed.
TikTok Shop will sync your inventory regularly according to your schedule.
Feature
TikTok Ads Catalog
TikTok Shop
Purpose | Advertising & campaigns | Direct sales inside TikTok |
Access point | TikTok Ads Manager | TikTok Shop Seller Center |
Checkout | On merchant site (Shopify) | Inside TikTok app |
Sync method | Data Feed Schedule | Data Feed upload (Shop integration) |
Best use case | Retargeting, scaling ads | Direct sales, social commerce |
Use TikTok Ads Catalog if you want to:
Run dynamic campaigns.
Retarget users based on browsing activity.
Drive traffic to your Shopify store.
Use TikTok Shop if you want to:
Sell directly on TikTok.
Reduce friction in the buying process.
Tap into TikTok’s marketplace features.
Many merchants use both: Ads Catalog for campaigns, and TikTok Shop for direct in-app sales.
The good news:
You can reuse the same Feedyio feed for both Ads and Shop.
If you need different settings (e.g., different currencies, custom fields), you can create multiple feeds in Feedyio.
All feeds are live and update automatically.
Always ensure currency and targeting location match TikTok’s requirements.
Use Additional Fields in Feedyio to add missing attributes like color, size, ...
Optimize product titles for TikTok users – short, catchy, and mobile-friendly.
Schedule hourly updates to avoid product mismatches (out-of-stock, incorrect prices).
TikTok Ads and TikTok Shop serve different purposes, but both rely on accurate product feeds. With Feedyio, you can generate a TikTok-ready feed once and use it for both channels. This ensures your Shopify products are always synced, whether you’re running ad campaigns or selling directly inside TikTok.
