How to Create and Connect Your Product Feed to TikTok

With Feedyio, you can generate a TikTok-ready product feed directly from your Shopify store and sync it with TikTok Catalog. This allows you to promote products in TikTok Ads or TikTok Shop quickly and efficiently.

Requirements:

• TikTok Business Account

• Access to TikTok Ads Manager

• Feedyio app installed in Shopify

Step 1: Create a TikTok Feed in Feedyio

1. Open the Feedyio app in your Shopify admin.

2. Go to Feeds → Create New Feed.

3. Select the TikTok predefined template.

   • The template is preconfigured with TikTok’s required product fields.

4. Confirm and generate your feed.

5. Copy the feed URL provided – you will need it when adding the feed to TikTok.

Step 2: Customize the Feed (Optional)

Before connecting the feed to TikTok, you can adjust it in Feedyio:

• Settings section → manage global options like currency, language, or availability.

• Additional Fields section → add or override fields in the feed.

  • You can pull values from multiple sources:

    • Shopify value (title, description, price, etc.)

    • Custom value (static text or numbers)

    • Metafield

    • Variant option

    • Metaobject

    • Liquid Expresion

This ensures your TikTok feed reflects the exact product data you want to use in ads or TikTok Shop.

Step 3: Create a Catalog in TikTok

1. Log in to TikTok Ads Manager.

2. Click Assets in the top menu.

3. Select Catalog.

4. Click Create.

5. Enter the following details:

   • Catalog Name

   • Default Currency → must match your Shopify store currency

   • Targeting Location → determines where your ads can run

6. Click Create.

Step 4: Add Products via Feedyio Feed URL

1. Go to your new Catalog → Manage → Products → Add Products.

2. Select Data Feed Schedule.

3. Fill in the details:

   • Data Feed Name

   • URL → paste the feed URL generated in Feedyio

   • (Optional) enter login details if your feed URL is password-protected

4. Choose an upload frequency (recommended: Hourly)

5. Select an update method and click Import

TikTok supports CSV, XML (RSS/Atom), ZIP, and GZ file formats. Feedyio automatically provides a valid feed URL in XML.

Step 5: Verify and Organize Products

• TikTok will process your feed and import the products.

• Check the Diagnostics tab for any errors or warnings.

• Once imported, you can:

  • Create product sets to group products (e.g., by brand, category, or price).

  • Apply Catalog Rules (mapping, value replacement, capitalization, regex replace, etc.) in Catalog → Product Sources → Settings → Add Rules.

Step 6: Keep the Feed Updated

• Feedyio automatically keeps your feed URL live and updated.

• TikTok will fetch updates according to the schedule you configured.

• Any changes in Feedyio (e.g., added custom fields or updated product info) will be reflected automatically after the next sync.

Done! Your Shopify products are now connected to TikTok via Feedyio. You can start using them in TikTok Ads campaigns or publish them in TikTok Shop.