How to Create and Connect Your Product Feed to TikTok

With Feedyio, you can generate a TikTok-ready product feed directly from your Shopify store and sync it with TikTok Catalog. This allows you to promote products in TikTok Ads or TikTok Shop quickly and efficiently.

Requirements:

• TikTok Business Account

• Access to TikTok Ads Manager

• Feedyio app installed in Shopify

Step 1: Create a TikTok Feed in Feedyio

1. Open the Feedyio app in your Shopify admin.

2. Go to Feeds → Create New Feed.

3. Select the TikTok predefined template.

   • The template is preconfigured with TikTok’s required product fields.

4. Confirm and generate your feed.

5. Copy the feed URL provided – you will need it when adding the feed to TikTok.

Step 2: Customize the Feed (Optional)

Before connecting the feed to TikTok, you can adjust it in Feedyio:

• Settings section → manage global options like currency, language, or availability.

• Additional Fields section → add or override fields in the feed.

  • You can pull values from multiple sources:

    • Shopify value (title, description, price, etc.)

    • Custom value (static text or numbers)

    • Metafield

    • Variant option

    • Metaobject

    • Liquid Expresion

This ensures your TikTok feed reflects the exact product data you want to use in ads or TikTok Shop.

Step 3: Create a Catalog in TikTok

1. Log in to TikTok Ads Manager.

2. Click Assets in the top menu.

3. Select Catalog.

4. Click Create.

5. Enter the following details:

   • Catalog Name

   • Default Currency → must match your Shopify store currency

   • Targeting Location → determines where your ads can run

6. Click Create.

Step 4: Add Products via Feedyio Feed URL

1. Go to your new Catalog → Manage → Products → Add Products.

2. Select Data Feed Schedule.

3. Fill in the details:

   • Data Feed Name

   • URL → paste the feed URL generated in Feedyio

   • (Optional) enter login details if your feed URL is password-protected

4. Choose an upload frequency (recommended: Hourly)

5. Select an update method and click Import

✅ TikTok supports CSV, XML (RSS/Atom), ZIP, and GZ file formats. Feedyio automatically provides a valid feed URL in XML.

Step 5: Verify and Organize Products

• TikTok will process your feed and import the products.

• Check the Diagnostics tab for any errors or warnings.

• Once imported, you can:

  • Create product sets to group products (e.g., by brand, category, or price).

  • Apply Catalog Rules (mapping, value replacement, capitalization, regex replace, etc.) in Catalog → Product Sources → Settings → Add Rules.

Step 6: Keep the Feed Updated

• Feedyio automatically keeps your feed URL live and updated.

• TikTok will fetch updates according to the schedule you configured.

• Any changes in Feedyio (e.g., added custom fields or updated product info) will be reflected automatically after the next sync.

🎉 Done! Your Shopify products are now connected to TikTok via Feedyio. You can start using them in TikTok Ads campaigns or publish them in TikTok Shop.